Ecommerce Solutions Review

Choosing the ultimate ecommerce software solution when starting out your first ecommerce store can be intimidating. With so many different choices, each seemingly advertising the same features and benefits, your carts shopping search can get more than a little confusing.

So, should you simply take whatever shopping cart software and hope and pray it’ll be suitable?

No way!

Think about it… your online business will be powered by your chosen shopping carts software, choosing a lousy can pull the handbrake on your business growth. Saying that, you just need to watch out for several important points when evaluating your next shopping cart.

1) Usability

You shouldn’t waste too much time testing, trying and learning how the software works, make sure you choose one that is easy to use. Almost all shopping carts have point and click interfaces but what may seem easy to someone else may not be simple to you. So, this is definitely based on your personal preference. Test the top rated shopping cart providers and select one that makes the most sense and easiest to use for you.

2) Connection Speed, Maximum Uptime & Future Growth Potential

People who shop online move at internet speed. So, it’s critical that your store loads up quickly and is up and running properly all the time. Make sure you choose a company that gives you at least 99.9% uptime guarantee. That means a maximum of 43 minutes total downtime per month. Make sure you ask your chosen provider how they can support your store when it gets more popular and busier. Do they have a dedicated server upgrade plan? What about if your store is too busy even for one dedicated server? How can they help you?

3) Creates Search Engine Friendly Pages

Everyone wants free targeted visitors from the search engines. So, you absolutely must make sure the shopping cart you choose builds search engine friendly pages that use static URLs. Don’t use ecommerce solutions that generate dynamic URLs with ugly question marks (?) in the URL of important pages. The best shopping carts software providers normally include tools to help your web pages rank high for the keywords you’re targeting. So, choose providers that do include those marketing tools.

4) Marketing Tools

Although you can get by getting a cheaper ecommerce software and buying marketing tools & software separately, the best shopping carts include marketing tools to help you get going and marketing your store and getting some targeted visitors to your site. Since marketing your store is your most critical task after it has been completed, any bundled tools will get you started quickly and save you from any large initial investments.

I hope I’ve made your carts shopping experience both easier and more clear with these 4 important points to look out for. At the end of the day, choosing your shopping carts software is just the beginning of your journey. So, don’t be intimidated or let the different choices confuse you.